Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. Search engines rely on crawlers (also known as bots or spiders) to find and index web pages. If these crawlers can’t access your content, it simply won’t show up in search results. Common crawlability issues include broken links, incorrect directives in your robots.txt file, and overly complex site architecture.
But when it comes to reporting on essential SEO issues and metrics, this is one of the more generous free plans among the usual premium software options. Given you’re optimizing for search engines, it’s key to understand how much organic traffic you’re driving through them. On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. The factors listed above are just some of the elements WebFX will address as a part of your SEO audit package.
It’s a measure to provide guidance as you decide what changes to make on the page after analyzing it. The content you post can influence your SEO depending on whether it incorporates the right keywords and is of high quality. In this example, The HOTH is graded higher than the other website because we properly used the keyword in the title tag and kept it 70 words or less. Our blog also included a meta description while the other page did not. It contributes to your site’s ranking and sends a signal to the user that they can trust your site.
The Search Atlas Scholar Tool grades your content across multiple dimensions to help you align your writing with what Google deems authoritative, trustworthy, and relevant. The Search Atlas Schema Markup Generator Tool helps you create JSON-LD schema for various content types, including articles, local businesses, products, FAQs, and more. Additionally, the Search Atlas Keyword Gap Tool helps you uncover untapped keyword opportunities by comparing your site’s keyword performance with that of your competitors. The Search Atlas SEO Anomaly Keyword Rank Tracker Tool works by continuously monitoring the positions of your target keywords in search engine results. Simply input the keywords you want to track, along with the domain or URL. You can customize the tracking by selecting specific locations to gather accurate local or global ranking data.
What you’ll get from our SEO Checker
While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP.
The Bold Orange SEO team will walk you and your team through the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. After auditing your backlinks, you can develop a plan on how to incorporate these tactics to best your competitors. After this review of backlinks, you’ll have some specific targets and a good understanding of what drives linking in your industry. Indexation issues often stem from problems with crawling and rendering. Under-indexed sites may require updates to meta tags or content to boost relevancy and convince Google of their value.
- Featured snippets can DRAMATICALLY increase your organic traffic.
- This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain.
- One method is to use a tool like the small SEO tool Link Sleuth, which will scan a site and report any broken links it finds.
- SEO Minion is one of the best tools you could possibly hope for, for your on-page SEO.
Improving B2C & B2B user journeys through query intent and optimising internal page signals.
Learn about each issue and how to fix it in our comprehensive issue descriptions. Click through to see the list of affected URLs and fix what might be hindering their success in search engines. Page Authority (PA) is a metric, provided by Moz, that predicts how well your page will rank in Google’s search results. The score is based on a 100 point scale and uses different variables such as the amount of links you have to calculate the score. For higher ranking pages, PA will typically be higher than your Domain Authority.
How to Do an SEO Audit in 13 Easy Steps (With Checklist)
It’s about finding a solution that aligns with your agency’s specific needs, client profiles, and long-term objectives. With many SEO audit tools available, including free versions and premium products, you have a wide range of options to choose from. Staying ahead isn’t just about being good; it’s about being the best. Marketing agencies understand that the foundation of exceptional client service lies in efficient tools–particularly when it comes to site audits.
I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. With this level of importance, it makes sense to know what links you have pointing to your site, from where and to which pages.
