The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. Learn how to do an SEO audit of your website to identify problematic areas. Page speed is vital—especially after Google dropped its Speed Update and Page Experience Update.
It’s clearly designed with beginners in mind—which is great news if you’re new to SEO or run a small business—but doesn’t skimp on the actual functionality. It’s got all the essentials for an SEO audit tool, like keyword tracking, backlink analysis, and site vitals. We use our own proprietary software to download and process every single piece of data that Google holds on your website. We hook your search console up into our SEO stack – where we can process millions of rows of data to understand how Google is treating your website, your content, performance over time and more. We do NOT use projection platforms like SEMRUSH to audit – that’s why we shine and that’s why large organisations across the globe trust SEO audits IO for their auditing and strategy development. SEO Audits should be so much more than highlighting header tags, title tags, broken pages, page speed.
Snippets are your opportunity to grab your audience’s attention and drive them to choose your site to satisfy their needs. This SERP Snippet Optimization Tool facilitates meaningful snippet visualization to BHS Links know how your title and meta description tags will look in the results. The better your rich snippet is, the more visitors you’ll likely have. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching.
Once a solid technical foundation is in place, the next pillar of SEO to address is content. It’s pretty self explanatory as to what a content audit looks at. And ‘SEO content audits’ just take things a step further by assessing the content from an SEO perspective. It gives you a report with an image speed grade for both mobile and desktop. Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand.
View all deliverables in our SEO audits
Which is part of Google’s overall ranking systems, and was introduced in 2015. As long as the links are relevant and add value for the reader, they’re worth adding. Ideally, every page should have at least one relevant internal link pointing to it. There are a few different tools out there to help you perform a site crawl.
Professional SEO Audit Services
- But if you’re an SEO professional (and thus not like most humans), it might fill your head with grand visions of actionable marketing insights.
- Another option is to use your web browser’s built-in developer tools; both Google Chrome and Mozilla Firefox have options for checking for broken links.
- Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience.
- The first step is to check whether your website is penalized by Google.
It also tells you what kinds of websites already link to the kind of content you might want to create. If your competitors rank for these keywords, you have a good chance to rank for them too. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO. In fact, our study of 11.8 million search results found that the top result in Google has 3.8x more backlinks than pages in positions 2-10.
These type of audits were more common in the days when Google would occasionally roll out big updates often resulting in a website’s traffic to plummet without much explanation. These days Google tends to (although not always) release more incremental algorithm updates more regularly. So although performance drops do happen, they’re not the panic inducing cliff edge drop-offs that we used to see. By the summer of 2016, ‘Penguin’ had evolved to become part of Google’s core algorithm, and consequently run in real-time rather than the periodic updates we’d seen previously. This meant that the consideration of toxic links became more of an ongoing activity, and as a result the demand for standalone link audits reduced.
Yoast SEO helps you improve your WordPress site’s on-page and technical SEO. While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs. This saves me time when I’m trying to understand what makes top-ranking pages successful. Most of the time, I either run a full site crawl or focus on a specific list of URLs. It lets you track keyword performance, impressions, clicks, and average positions over time. And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle.
Step #6: Review Your Analytics & Conversion Data
Ensure that the content provides valuable and in-depth information relevant to the topic. Existing Content Improvement is the base of SEO Checker process, Auditing the quality of the exisiting content is important. We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search.
