Search engine optimization (SEO) is a key part of any successful online marketing strategy. Learn more about what SEO is, how to learn it, and the role it plays in increasing your website’s visibility. Your last step should be switching to off-page SEO where you try to build links with other sites by writing guest posts or sharing other types of content like infographics. Our HOTH Guest Post product, for example, gets you high quality, natural, white-hat in-content links to your site to help boost your rankings. Your business and website SEO should be built up sustainably, with a focus on your potential and current customers. They should be able to find the high-quality content they’re searching for and easily navigate your site to convert.
“Why a page is not ranking for a relevant query in Google Search results” is one of the most common questions you’ll get asked as an SEO. To help you, here’s a checklist with basic SEO diagnostics questions to ask, as well as areas to analyze and types of tools to use, including a Google Sheets resource too. Competing for product and shopping keywords is one of the most challenging aspects of SEO. Within already competitive organic search results, retailers and online stores also contend with Google Shopping ads, image snippets, video carousels, and other dynamic SERP elements.
When to Use SEO vs. SEM
Look at your competitors’ pages, and keep their qualitative attributes, such as their history in the industry, in mind. Search intent refers to what the user wants to do when they input a keyword in Google. It will find just about any website related to a term and rank it to answer a searcher’s query.
Digital PR & Outreach
Targeting these keywords can potentially bring in more sales and revenue. For instance, use the KD% filter to identify keywords that are easier to rank for. SEO can put your business on the radar of potential customers who might not know you yet. SEO Anomaly Our study of over four million Google search results proves it. Results showed that the first organic search result receives 27.6% of all clicks.
Plus, people generally trust organic (free) results more than ads. Now let’s say your website only occupies one spot in Google, with the rest occupied by competitors. Because some clicks go to other websites, your Visibility is lower than 100%. For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website.
It didn’t happen overnight, but those pages crept back up in Google’s rankings once they became relevant to our audience again. Generally speaking, users want to learn something, to investigate a brand or product, to complete an action like buying a certain product, or to find a specific website. A dedicated tool like Ahrefs or SemRush can be useful for SEOs whether you’re a newbie or a pro, but you can also begin by simply listing words and phrases relevant to your business. And no matter how great it is, if your content covers a topic that not many people are asking questions about, you’re not going to see a flood of traffic. As you get more familiar and comfortable with SEO, you can build out strategies in each of these categories using the links I’ve provided below. You can conduct a competitor analysis to uncover new keywords, where competitors get backlinks (also called inbound links) from, and other new opportunities to capitalize on.
We have an entire menu of free tools anyone can access after signing up for an account. Here are some tips we like to use at The HOTH to find the best keywords for a client. For example, the keyword “personal injury lawyer” has an estimated CPC value of $110! That means advertisers are willing to pay $110 every time someone clicks their ad.
- With over 3.6M monthly visitors from just SEO (8.4M/month total according to SimilarWeb), Angi has mastered the “near me” service types of keywords.
- SEO service providers help you increase your visibility in search engines and thereby assist you in generating more traffic for your website.
- Unlike Google Search Console and Google Analytics, rank trackers are usually much simpler but very effective tools.
- The search engine results pages (SERPs) yield valuable information that helps you learn how to rank for particular keywords.
- It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index.
And you’ll get a list of outside-the-box seed keywords that you can pop into the Google Keyword Planner. And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword. This tool shows you subtopics (and terms) that are related to the keyword you typed into it. Finally, add internal links from those authoritative pages to the landing page that needs a boost.
To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. A number that has only gone up (and significantly) since 1998. So if you have a website, you want to make sure to show up in Google and other search platforms. Use each step below to learn about strategies to improve your SEO. Paid ads are one way to drive traffic to your site but are expensive. There are lots of schema types that apply to different types of businesses.
