Google updates its algorithms all the time, and a sudden traffic drop happens for many reasons. Regularly analyzing your website’s traffic helps you spot sudden drops that indicate underlying issues. BHS Links Use Google Analytics and Google Search Console to identify pages that have lost rankings.
Inspect for any issues with rel=”canonical”
They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc. Back in the day, meta descriptions were a very important SEO tool. Still, make sure to include nice description as they will impact conversion rate. At the same time, your images also need to be optimized as this will give them a chance of ranking within Google image search.
Beat Your Competitors Tomorrow
With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition. Ahrefs was created as an “all-in-one SEO toolset,” and it certainly lives up to that idea. SEO audit cost for sites with 10,001 to 100,000 indexed pages. With our deep SEO audits, no stone goes unturned, and we’ll document our findings and recommendations thoroughly, as well as go over them with you.
Make sure your website is mobile-friendly
In the real world, once you fix the big things you’re going to get into diminishing returns on your time. The Seobility content report covers more than just the aspects mentioned above. Generally you shouldn’t try and target the same keyword on multiple pages. In the past, too much duplicate/common content would see your whole site slammed.
- We have only seen one SEO penalty over the years, on a site we had recently taken on.
- Once you’ve found these areas, adjust your CTAs, page design, or content to reduce friction.
- Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you.
- Now that we’ve covered the on-page SEO portion of the SEO audit, let’s take a look at what you need for an off-page SEO audit.
- Replace SE Ranking branding with your own logo and company name.
Otherwise, Google might not serve your audience the right version of your website. If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO. The costs here are more about time and potentially some frustration as you navigate the learning curve. Both SEO and programmatic SEO drive organic traffic to your website, but they achieve this in very different ways. While SEO can take months to build up, PPC campaigns can start driving traffic within minutes of launching. Across reports and the Embed tool you can customize Fonts, Colors, Display Layouts, Content, Checks and Sections, Report Text, Email Content.
It focuses on fundamental issues like meta tags, keyword optimization, and site speed. A basic audit is a great starting point, ensuring your website’s essential SEO elements are in place. This can be done through various methods that include everything from robots.txt files to sitemaps.
Beyond implementing HTTPS, there are a couple of areas you want to check if your site experiences problems. The tool perfectly picked up the low-quality content and explained why it scored so badly. This is exactly the type of content that Google’s human quality raters (and algorithm) are designed to flag.
Review CTAs and forms to confirm they are accessible and functional on mobile devices, especially ensuring buttons are easy to tap and forms are simple to fill out. Document any issues you find so they can be addressed during your site updates. SEO audit tools like Moz, Ahrefs, or Semrush can audit your backlink profile. The results show a list of spammy backlinks and links from irrelevant websites with low authority. If spammy websites link to you, there’s an option in Google Search Console to disavow these links. You should only use the disavow tool if you have received a manual penalty from Google for unnatural links.
A sitemap is a structured list of a website’s pages and content hierarchy for easy navigation. Sitemaps helps search engines understand your website’s structure. However, it should not contain broken links, redirected pages, or non-canonical URLs. Inspect your sitemap in Google Search Console to make sure it’s correctly configured and free of errors. A well-structured sitemap improves indexing efficiency and make sure all important pages are discoverable. To understand how well your site engages users, use tools like Hotjar to analyze behavior, such as where visitors click, how they scroll, and which sections they interact with the most.
It can show you how to improve your website and make it better than your opponents. By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website. That may result in your team optimizing for a different keyword that offers more valuable traffic.
